History of Real Estate Tech & How it’s Evolved Over Time
Real estate is the buying and selling of properties. Real estate technology has come a long way in the past few decades. It’s been around since the late 1800s, when the concept of real estate brokerage first emerged. Back then, agents were mostly focused on meeting and greeting potential clients in person. They would also take note of prospective buyers’ needs and then relay them to their boss for consideration.
In the early 1900s, real estate technology took a step forward with the invention of the “telephone” and “telegraph” which made it easier for agents to communicate with one another. The introduction of these technologies also allowed agents to work remotely without having to be physically present at an office or storefront location.
Things really started to change in the 1960s when computers became more common. Nowadays, unlike the past where agents would have to go through paper-based ledgers and records to find information about a property, they can now simply type in a few keywords into an app or search for it on the internet.
What Real Estate Marketing Strategies Work Right Now?
Marketing in real estate is a never-ending endeavor. The best marketing strategy in real estate is the one that works for your property. However, there are some general strategies that are more popular than others at the moment.
The first and most popular strategy right now is using video to market your property. Marketing with video has been proven to increase leads by up to 50%.
Another strategy you can use is running a contest on social media. This will help you generate more awareness and reach out to a new audience and gain followers quickly.
Some other strategies include:
Starting a blog about your niche
Starting a blog for your niche can be beneficial for many reasons. Blogs are a great way to build authority in your field, stand out from the competition and even make money. In order to have a successful blog you need to start with research. What is the pain point of your customers? What type of content do they want? Researching and coming up with ideas will take time, but it will be worth it in the long run.
Investing in search engine optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. SEO may involve optimizing internal and external factors, including the site’s content, architecture, linking strategy, social media presence and backlinks.
Investing in Facebook ads for maximum exposure.
Facebook ads are a great way to promote your business. but investing in the wrong ones can be a waste of money. If you want your ad to be successful, you need to make sure it’s targeted towards the right people so they can see it.
How technology in Real Estate is Helpful
How technology has made the process of buying a home much easier:
1) Virtual tours:
This technology is used to provide a virtual tour of the property before visiting it in person, which helps potential buyers get an idea of what to expect before they even visit the home.
2) Showing houses remotely:
This technology allows potential buyers to see houses remotely and make offers on them without ever stepping foot inside the place, which saves time and money for both parties involved.
3) Drone footage:
This technology provides aerial photography of homes, which helps potential buyers get an idea of how big their new house will be and how it will look from above.
Best Website for New & Experienced Users?
The technology has been changing the way people buy and sell homes. Websites for real estate is now a must-have for new and experienced realtors. There are many different types of websites that offer different services to realtors. If your interest is in the Kenyan market then the best website for real estate is Nyumbani.
Nyumbani has a variety of features that are specifically designed for the real estate industry. For one, Nyumbani uses virtual tours to showcase real estate. This gives you such a great understanding of the property and saves you time and money.
Nyumbani also uses video tours to showcase some of its listings.
Conclusion
Real estate is evolving rapidly and the technology in use isn’t being left behind. Traditional methods such as using 2D photos are slowly becoming a thing of the past and methods such as virtual tours and video tours in real estate is what majority are demanding now.
